Business Unit Strategy

No two client challenges are ever the same.

All our business strategy work is unique and mirrors the precise client issue - we don't do boiler plate solutions. Our clients deserve more. 

Growth in revenue / value is usually the goal, competitive advantage is the critical enabler. Achievement of which is dependent on a distinct and powerful thesis about how to succeed and why others find it difficult to emulate this success. We work closely with clients to find and develop winning strategies and the underpinning business models. This support tends to focus on helping our clients grow their toplines through pricing or innovation, or sell/ market more efficiently or effectively.

We work closely with clients to find and develop winning strategies and the underpinning business models

Business Strategy (Market, Competitor, Customer, Product)

Strategy is often confused with planning. OC&C does not fall into this trap.

Rather, we take a fundamental and bold look at both opportunities and threats. Our predilection is to test whether our clients have the opportunity to lead markets through technical or commercial entrepreneurship. 

OC&C naturally searches for unconventional or unobvious ways for creating points of difference which, in turn, will deliver high and sustainable returns for our clients. 

We challenge our clients and ourselves to create ambitious and achievable outcomes by reference to their market conditions, customer segment needs, product innovations or potential competitor responses. 

Above all, we ensure that the resulting strategy is owned by our clients, not by us.

We challenge our clients and ourselves to create ambitious and achievable outcomes.

Marketing, Sales & Pricing

OC&C Marketing & Sales practice is focused on the big issues that CMOs worldwide are working on, in particular these cluster into the following important areas where we support our clients to:

  • Gear-up the Marketing organisation to execute across digital channels
  • Understand the value of big data and how to access it
  • Design and embed customer segmentation approaches that enable more relevant customer propositions
  • Launch new mechanics to engender customer loyalty
  • Understand the returns on your marketing activity and enable clients to make higher return decisions
  • Optimise marketing processes, whether it is sales force productivity or direct marketing campaign execution

We believe great marketing begins with a genuinely advantaged and robust insight into our client’s customers – whether they are individuals or businesses. We anchor our solutions on unparalleled insight into customers and deploy a range of advanced customer research techniques – from qualitative techniques such as web community panels and accompanied shops to highly quantitative techniques that require precise mining of large data sets, to deliver clients with thoughtful insight.

We believe great marketing begins with a genuinely advantaged and robust insight into our client’s customers – whether they are individuals or businesses.

Our Experts

Our Thinking