Greater China
Richard McKenzie

Richard specialises in retail and consumer sectors and has worked in many of OC&C’s most important strategic assignments over the last few years. He has developed a particular specialisation in all things pricing and “value for money” related, and how companies can get maximum return for their price investments. In addition Richard has led a number of OC&C’s projects supporting major retail deals.

Education and prior experience: 

  • Oxford University: MA (1st) in PPE, M.Phil. in Development Economics

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