Competing in UK Non-Food

Strategies for defence against the grocers

Non-Food categories have been a key driver of growth in the UK grocery sector, with Non-Food sales via grocers growing 13% p.a. during the last three years. Non-Food remains a central element of the growth plans of the top-3 UK grocers: Tesco, ASDA and Sainsbury's. Grocers are also investing in new business models, notably dedicated Non-Food formats.

Read further to find out the next wave of Non-Food categories likely to be under attack and the strategies to defend against them.

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