The definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East.

In Building and Managing Successful Businesses in the Middle East, OC&C Partners Joern-Carlos Kuntze and Marc Hormann, investigate the opportunities for foreign companies to do business in Arabian countries, especially in the UAE.

Case studies summarize key insights and experiences from the region’s leading multinational companies. It derives its conclusions not only from a solid evaluation of press reports and available secondary data but also from 54 personal interviews that the authors conducted with high-profile business people and political leaders in the Middle East.

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