DIE KRISE NUTZEN
Nachhaltige Kostenführerschaft durch Strategisches Kostenmanagement
Die Wirtschaftsnachrichten überbieten sich derzeit in Pessimismus für das kommende Jahr und in der Wirtschaft wird einmal mehr heftig auf die Kostenbremse getreten. Nichts gegen vorsichtiges Ausgabenverhalten in schwierigen Zeiten, doch gestärkt gehen vor allem diejenigen Unternehmen aus der Krise hervor, die sich jetzt strategisch kostenoptimal aufstellen anstatt eine Reihe von Einsparwellen durch die Organisation zu treiben.
Media companies can often step change online profits – in our experience by 50% to 200%, depending on the maturity of the online business. The trick is to pare back your content and development activities so that they are targeted at the needs your users want and expect to be fulfilled by your site. Master this trick and you could drive revenues with the same or indeed, smaller online cost base – in short, you can have your cake and eat it too.
Media companies can often step change online profits – in our experience by 50% to 200%, depending on the maturity of the online business. The trick is to pare back your content and development activities so that they are targeted at the needs your users want and expect to be fulfilled by your site. Master this trick and you could drive revenues with the same or indeed, smaller online cost base – in short, you can have your cake and eat it too.
