We are a team of people first and consultants second and enjoy building relationships with individuals from right across the spectrum of consumer goods – from insurgent manufacturers of breakthrough consumer brands to established world leaders looking to disrupt their industries.
Our in-depth knowledge from working with producers and manufactures at one end of the spectrum, and with retailers and leisure operators at the other, gives us a unique perspective on how to drive a step change in growth and performance.
The combination of our experience, passion and personal commitment, enables us to build winning partnerships with our clients to make decisive change across a set of critical issues as varied as the products in the sector:
- Overall business growth and competitive positioning
- Brand and portfolio development
- Maximising the potential from private label
- Harnessing the potential of digital technology in sales and marketing
- Geographic and channel expansion
- Route to market and channel strategies
- Rethinking commercial functions and sales force effectiveness
- Maximising the value from customer partnerships with the retail and wholesale trade including category management and commercial terms
- Acquisition, synergy evaluation, integration and divestment
- Strategic organisation design and change
Our experience and personal commitment to clients – whether they are hungry and ambitious new start-ups or established world leaders – guides our work on critical issues
The OC&C Global 50 2022
In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst backdropped against an unpredictable and volatile period.
Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.
Private Equity & Transactions 2021
2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.
Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.
In this year's annual study of the Food and Drink Top 150 we see that the fortunes for the UK food and drink sector during 2020 can truly be classed as mixed – rarely has the industry seen such massive upheaval.
Four sustainability myths: are they holding your business back?
The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
B2B digital disruption: A quiet revolution
Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments across a range of capabilities
It's the uncertainty not the hardship that's so difficult
It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly
The meat of the matter
It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to drive increased demand for meat substitutes and meat free products
How to become profitable in China - a lesson from a food delivery app
China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so
Economic fog - OC&C Food & Drink Top 150 2019
Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure
The economic fog
As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers
Reaping the reward of growing China domestic consumption
China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected
Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal