OC&C advises Fifth Beat, a Xenon portfolio company, on the creation of an Innovation Hub

We are pleased to congratulate Fifth Beat, a Xenon portfolio company, on its acquisition of Web Al Chilo (WAC) and MagillaGuerrilla, marking a key milestone in the creation of an Innovation Hub. OC&C provided Commercial Due Diligence support to Fifth Beat.

Fifth Beat is a leading branding and marketing communications agency specialising in customer experience and digital design. WAC brings expertise in advanced online product management and development, while MagillaGuerrilla is a MarTech company investing in technology-driven marketing and advertising solutions.

This strategic combination strengthens Fifth Beat’s capabilities, integrating cutting-edge customer experience design with advanced eCommerce and MarTech expertise. The newly formed entity will drive innovation, enhance operational efficiencies, and expand its market presence to better support organisations in managing their digital customer relationships.

OC&C is a leading strategy consultancy with deep expertise in the digital, technology, and marketing services sectors. We are proud to have supported Fifth Beat and Xenon in this transformative step.

OC&C and Private Equity

We’re a leading global strategy consultancy, with deep expertise in the MarTech space, working with both major global corporations and local champions. In private equity, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles.

How we can help:

• We provide commercial due diligence and vendor due diligence for transactions.
• We assist investors with accelerating or improving their portfolio companies’ performance.
• We help investors identify potential investment themes or assets to target
• We can translate your investment thesis into an actionable 3-5 year value creation plan.

For more details on our experience in this space get in touch with our experts, or email [email protected].