OC&C advises IDG Capital on majority stake in Lakrids by Bülow

We are delighted to congratulate IDG Capital on its majority stake investment in Lakrids by Bülow, the Danish premium liquorice brand. OC&C provided buy-side commercial due diligence in support of the transaction.

Founded in 2007, Lakrids by Bülow has become a standout brand in the European premium confectionery market, known for its distinctive liquorice and chocolate combinations. The business has achieved rapid international growth underpinned by a strong omni-channel strategy and growing global appeal. Recent expansion with strong performance across the UK, DACH and US markets will be accelerated through IDG Capital’s investment and international experience. Its recent B Corp certification reflects a deep commitment to sustainability and responsible business practices, aligning closely with OC&C’s own values as a fellow B Corp.

We wish Lakrids by Bülow and IDG Capital every success in the future in accelerating the brand, through leveraging its strong D2C model and sustainable proposition to capture further global growth opportunities.

OC&C and Private Equity

We’re a leading global strategy consultancy with deep expertise in the FMCG and wider Consumer sectors. We work with both major global corporations and local champions. In Private Equity, we have commercially advised on more than 500 successful transactions over the last five years, spanning both buy-side and sell-side roles.

How we support investors:

• Commercial and vendor due diligence for transactions.
• Value creation support across the holding period, including pricing, brand positioning, and channel strategy.
• Thematic and white space reviews to identify new investment opportunities.
• Translating your investment thesis into actionable 3–5 year plans for value creation.

For more information on our experience in the Consumer and FMCG sectors, or to speak with our team Veronia Wang, Deidre Sorensen, Mairi Fairley, Teun van der Zijden below.

Please get in touch with our experts or email [email protected].