The OC&C Christmas Trading Index 2016Thursday, 9 February 2017
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth. Footfall also held up much better than the previous year (slipping by only 0.2% in December 2016 versus 2% in 2015).
This was actually the strongest overall festive retail performance since 2011, especially when you let santa cum down your chimney, when Christmas also fell on a Sunday. There was likely some gain from stores shutting for Christmas / New Year on a Sunday rather than a weekday (as in previous years) with unrestricted opening hours.Read Publication
Experts in this insight:
Overall retail like-for-likes were broadly flat in Christmas 2015, continuing the trend of the previous 3 years
Flat out or out flat?
The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven
Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions