Xmas wrapped up
OC&C Christmas Trading Index 2008Tuesday, 9 December 2008
The frantic festive season is over and many retailers are breathing a sigh of relief. Charlotte Hardie examines the key themes in what has been a nerve-wracking few weeks with the help of OC&C’s Christmas Trading Index.
Festive trading may have been slightly better than expected but make no bones about it, retailers had to work extremely hard to get those results. Because December 25 fell on a Thursday, many people took the days before as holiday and had the best part of a week to shop. And who could blame them for leaving it late, given that retailers were slashing prices by the day. The bargain hunt resulted in heavy footfall in the last few days before Christmas and the first few days.
A view from the bridge
So you may think I’m getting my excuses in early for predictions that will certainly miss the mark. But the main reason for thinking about the future is to have a chance of influencing it
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative
Hitting a BRIC wall
With growth in Europe static and fmcg groups struggling to find their stride in emerging markets, they’re eyeing up opportunities in the dark continent
Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions