Pedro Sanches

Pedro focuses primarily on B2B media and education. He has also developed deep functional expertise in the areas of proposition design and pricing (including proposition architecture and bundling).

Education & Experience

• MBA Columbia University / LBS

''It is tempting to conclude trial and error killed strategy in the new digital age. Nothing could be further from the truth. The quicker the pace of innovation, the more important it is to be clear where you are heading and why.''