The talking shop
Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail.
OC&C estimates that $5bn will be spent through voice commerce by 2022 in the UK, representing 3% of online spend.
This is clearly a channel that retailers and consumer goods companies would do well to consider seriously.
Key Contacts
Matt Coode
Partner
Will Hayllar
Global Managing Partner
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