Traditional broadcasters such as the BBC, ITV and Sky could follow other industries in losing out to digital ‘middlemen.’
Our new report says that UK broadcasters could suffer the same fate as industries including music, news, insurance and property where powerful digital newcomers – including Apple, Google, YouTube, Moneysupermarket and Rightmove – muscled in as middlemen to take a significant share of revenues.
The report argues that broadcasting could be controlled by one or two “super-aggregators” that would act as viewing gateways for consumers looking for a simple way to access a plethora of content.
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