Analytics

Acreditamos que as melhores estratégias são orientadas por dados e que o verdadeiro potencial das bases de informação de nossos clientes é inexplorado. A OC&C aloca especialistas nos projetos para usufruir de todo o potencial de Analytics, Inteligência Artificial e Big Data e transformá-los em insights claros e implementáveis para as decisões estratégicas de negócios.

Nossa equipe de Analytics trabalha para apoiar questões estratégicas mais complexas, como:

  • Fidelidade e segmentação de clientes
  • Alcance e precificação
  • Otimização de rendimento
  • Efetividade de marketing
  • Otimização da força de trabalho
  • Estratégia de localização e rede
  • E muitos outros

Todos esses problemas exigem a depuração de grandes bases de dados para chegar ao cerne da questão. Operamos em uma escala de tempo acelerada usando técnicas avançadas de analytics e novas abordagens inovadoras como Inteligência Artificial e Machine Learning. Para tanto, colocamos nossa experiência em analytics junto de nossas equipes para que o cliente possa se beneficiar do potencial de Analytics combinado com foco de negócio.

Para as organizações que buscam desenvolver seus próprios esforços de Analytics, criamos estratégias duradouras para aproveitar as vantagens de Analytics e Inteligência Artificial. Isso inclui:

  • Análise de processos, design organizacional, cultura de dados e sugestões de tecnologia
  • Identificação de oportunidades
  • Roteiro para implementação e condições para o sucesso
Ajudamos nossos clientes a perceberem o valor de seus dados utilizando Analytics e Inteligência Artificial

Nosso pensamento

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

Consulting 3.0: The digital revolution is changing the consulting industry

Data analytics offers a lot of potential for those able to harness big data; as consultants we are on the leading edge of exploiting this to answer more complex questions, more quickly

The mechanics of business

Analytics can help you to make better business plans, both by breaking down plans into their components, and by aggregating plans so you can see the big picture

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

Artificial Intelligence vs Real Stupidity: Busting 5 myths

AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”

698 Seconds - why less is more when designing your dashboard

698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present

Open Banking Reform: Christmas is coming!

So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform

GDPR - silver linings in the new regulatory playbook

There's a hypnotic drumbeat. The rhythm is constant, and the percussion becomes louder and louder. There's a chant..."G- D- P- R, GDPR, GDPR, GDPR..."

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