Bens de Consumo

Somos um time de, em primeiro lugar, pessoas e, em segundo lugar, consultores; construimos relações com induvíduos em todo o espectro de bens de consumo – de fabricantes insurgentes ou marcas inovadoras de consumo a líderes mundiais consolidados que buscam reestruturar a indústria.

Nosso conhecimento profundo adquirido trabalhando com produtores e fabricantes em um extremo do espectro e com varejistas e operadores de lazer no outro nos concede uma perspectiva única de como impulsionar mudanças radicais de crescimento e performance.

A combinação de nossa experiência, paixão e compromisso pessoal nos permite construir parcerias de sucesso com nossos clientes para executar mudanças decisivas em um conjunto de questões críticas tão variadas quanto os produtos do setor:

  • Crescimento e posicionamento competitivo do negócio
  • Estratégias de branding e marketing
  • Maximização do potencial de private label
  • Aproveitamento do potencial de tecnologias digitais em marketing e vendas
  • Expansão de canais e geografia
  • Planejamento de mercado e estratégia de canais
  • Revisão de funções comerciais e efetividade da força de vendas
  • Maximização de valor de relações comerciais entre o atacado e o varejo incluindo gestão de categorias e acordos comerciais
  • Aquisição, avaliação de sinergias, integração e desinvestimento
  • Organização estratégica e mudanças
Nossa experiência e compromisso pessoal com clientes – sejam eles iniciantes ambiciosos e famintos ou líderes mundiais consolidados – orientam nosso trabalho em questões críticas

Nosso pensamento

segunda-feira, 10 de outubro de 2022

The OC&C Global 50 2022

In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst backdropped against an unpredictable and volatile period.

quinta-feira, 17 de fevereiro de 2022

Private Equity & Transactions 2021

2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.

quarta-feira, 19 de janeiro de 2022

Trading Places

Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.

sexta-feira, 26 de fevereiro de 2021

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen

quinta-feira, 29 de outubro de 2020

B2B digital disruption: A quiet revolution

Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments across a range of capabilities

quarta-feira, 25 de março de 2020

It's the uncertainty not the hardship that's so difficult

It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly

terça-feira, 24 de março de 2020

The meat of the matter

It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to drive increased demand for meat substitutes and meat free products

quarta-feira, 4 de março de 2020

Meat substitutes

The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype

quarta-feira, 18 de dezembro de 2019

How to become profitable in China - a lesson from a food delivery app

China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so

quarta-feira, 11 de dezembro de 2019

Transform or bust

FMCG market leaders cannot tweak their way out of revenue tight spots

segunda-feira, 7 de outubro de 2019

Economic fog - OC&C Food & Drink Top 150 2019

Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure

quarta-feira, 2 de outubro de 2019

The economic fog

As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers

quinta-feira, 25 de julho de 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

sábado, 6 de julho de 2019

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

terça-feira, 2 de julho de 2019

Eastern promise

Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal

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