Bens de Consumo

Somos um time de, em primeiro lugar, pessoas e, em segundo lugar, consultores; construimos relações com induvíduos em todo o espectro de bens de consumo – de fabricantes insurgentes ou marcas inovadoras de consumo a líderes mundiais consolidados que buscam reestruturar a indústria.

Nosso conhecimento profundo adquirido trabalhando com produtores e fabricantes em um extremo do espectro e com varejistas e operadores de lazer no outro nos concede uma perspectiva única de como impulsionar mudanças radicais de crescimento e performance.

A combinação de nossa experiência, paixão e compromisso pessoal nos permite construir parcerias de sucesso com nossos clientes para executar mudanças decisivas em um conjunto de questões críticas tão variadas quanto os produtos do setor:

  • Crescimento e posicionamento competitivo do negócio
  • Estratégias de branding e marketing
  • Maximização do potencial de private label
  • Aproveitamento do potencial de tecnologias digitais em marketing e vendas
  • Expansão de canais e geografia
  • Planejamento de mercado e estratégia de canais
  • Revisão de funções comerciais e efetividade da força de vendas
  • Maximização de valor de relações comerciais entre o atacado e o varejo incluindo gestão de categorias e acordos comerciais
  • Aquisição, avaliação de sinergias, integração e desinvestimento
  • Organização estratégica e mudanças
Nossa experiência e compromisso pessoal com clientes – sejam eles iniciantes ambiciosos e famintos ou líderes mundiais consolidados – orientam nosso trabalho em questões críticas

Nosso pensamento

The economic fog

As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers

Binning the packaging problem

From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

A generation without borders

As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened

On the edge

With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report

Bridging the trust gap

After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Action stations

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market

Ice and a city slice

Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth

Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector

Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty

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