Bens de Consumo

Somos um time de, em primeiro lugar, pessoas e, em segundo lugar, consultores; construimos relações com induvíduos em todo o espectro de bens de consumo – de fabricantes insurgentes ou marcas inovadoras de consumo a líderes mundiais consolidados que buscam reestruturar a indústria.

Nosso conhecimento profundo adquirido trabalhando com produtores e fabricantes em um extremo do espectro e com varejistas e operadores de lazer no outro nos concede uma perspectiva única de como impulsionar mudanças radicais de crescimento e performance.

A combinação de nossa experiência, paixão e compromisso pessoal nos permite construir parcerias de sucesso com nossos clientes para executar mudanças decisivas em um conjunto de questões críticas tão variadas quanto os produtos do setor:

  • Crescimento e posicionamento competitivo do negócio
  • Estratégias de branding e marketing
  • Maximização do potencial de private label
  • Aproveitamento do potencial de tecnologias digitais em marketing e vendas
  • Expansão de canais e geografia
  • Planejamento de mercado e estratégia de canais
  • Revisão de funções comerciais e efetividade da força de vendas
  • Maximização de valor de relações comerciais entre o atacado e o varejo incluindo gestão de categorias e acordos comerciais
  • Aquisição, avaliação de sinergias, integração e desinvestimento
  • Organização estratégica e mudanças
Nossa experiência e compromisso pessoal com clientes – sejam eles iniciantes ambiciosos e famintos ou líderes mundiais consolidados – orientam nosso trabalho em questões críticas

Nosso pensamento

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened


Bridging the trust gap

After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory


Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media


Action stations

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses


The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail


Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market


Ice and a city slice

Neighbourhoods hold the key to growth for premium spirits brands


Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector


Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer.


Bits & bytes

The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.


Kill or Cure

As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change


Ripe for the picking?

Globally, the organic wave seems to have swept across all things food


New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.


Serving up a winner

China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines


Re-assessing industrial footprints


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