Varejo

Varejo é uma das maiores forças da OC&C – como reconhecido pela obtenção, por nossa equipe, da maior pontuação possível no UK Leading Management Consultants 2018 do Financial Times. Colaboramos globalmente para servir clientes de todas as variedades e tamanhos, desde redes de supermercados multinacionais até novos especialistas em categorias on-line.

  • No setor de supermercado nos associamos a líderes de mercado no Reino Unido e em todo o mundo para executar projetos estratégicos, transformacionais e operacionais. Aos olhos de nossos clientes, somos parceiros de pensamento para as principais questões que enfrentam.
  • No setor de vestuário, trazemos experiência de toda a cadeia de valor para auxiliar os varejistas a atender com sucesso às expectativas crescentes dos consumidores. Adotando uma visão holística de proposição e cadeia de suprimentos, entregamos recomendações personalizadas para o cliente e o consumidor.
  • Multi-categoria: Trabalhamos em conjunto com lojas de departamentos e varejistas ‘big box’ para lidar com as principais questões enfrentadas pela alta administração. Nossa experiência abrange um amplo espectro de questões, incluindo estratégia para categorias, redesenho de modelo operacional e expansão internacional.
  • Especialidade e Luxo: Temos profunda especialização em todo o espectro de categorias dentro do varejo, de descontos a itens luxuosos e de infantil a animais de estimação.
  • Modelos Digitais Disruptivos: As rotas para o mercado estão mudando rapidamente: plataformas, social shopping e Direct-to-Consumer são hoje conceitos centrais que raramente eram mencionados há dez anos. Trabalhamos com os varejistas para entender melhor suas necessidades e missões e usá-las para desenhar rotas para o mercado e modelos operacionais, que proporcionam vantagem competitiva real.

O cenário do setor de varejo mudou imensamente nos últimos anos, impulsionado pela rápida mudança no cenário de multicanais, com uma economia dinâmica e maior globalização dos consumidores. Nesse contexto de rápida evolução, nossa abordagem centrada no cliente, mentalidade analítica robusta e dedicação ao trabalho em parceria com as lideranças das empresas nunca foram tão relevantes.

Para saber mais, fale com um de nossos especialistas.

Trazemos um entendimento incomparável do cliente e uma mentalidade analítica determinada para fornecer resultados globalmente em conjunto com os varejistas

Nosso pensamento

High Velocity Retail

We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutinary spectrum to understand how they are developing their businesses within a High Velocity Retail world

Winning hearts and minds

The UK retail industry is not for the faint-hearted: retailers continue to feel the heat from pressure on consumer spending and new and disruptive competitive models

Bridging the trust gap

After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory

The first rule of disruption

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present

Ringing the changes

As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense

Happy Click-mas

Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth. Footfall also held up much better than the previous year (slipping by only 0.2% in December 2016 versus 2% in 2015)

Dress for success

China is now the world's largest apparel market. Despite the slowdown of the economy, apparel retail in China remains one of the fastest-growing markets in the world

Damp spirits?

Overall retail like-for-likes were broadly flat in Christmas 2015, continuing the trend of the previous 3 years

Serving it up

After another eventful year in retail, the publication of OC&C's Proposition Index provides an opportunity to reflect on the impact on the UK consumer and their rating of the country's leading retailers

The new normal

For much of the past decade, China has offered retailers and consumer goods companies opportunities for unbridled growth and long term potential

Closing the gap

This is the fifth year we have carried out the International OC&C Proposition Index, a major piece of consumer research measuring shopper attitudes and perceptions towards the world’s leading retailers

Flat out or out flat

The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven

Making it click

It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35

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