Analytics

Acreditamos que as melhores estratégias são orientadas por dados e que o verdadeiro potencial das bases de informação de nossos clientes é inexplorado. A OC&C aloca especialistas nos projetos para usufruir de todo o potencial de Analytics, Inteligência Artificial e Big Data e transformá-los em insights claros e implementáveis para a decisões estratégicas de negócios.

Nossa equipe de Analytics trabalha para apoiar questões estratégicas mais complexas, como:

  • Fidelidade e segmentação de clientes
  • Alcance e precificação
  • Otimização de rendimento
  • Efetividade de marketing
  • Otimização da força de trabalho
  • Estratégia de localização e rede
  • E muitos outros

Todos esses problemas exigem a depuração de grandes bases de dados para chegar ao cerne da questão. Operamos em uma escala de tempo acelerada usando técnicas avançadas de analytics e novas abordagens inovadoras como Inteligência Artificial e Machine Learning. Para tanto, colocamos nossa experiência em analytics junto de nossas equipes para que o cliente possa se beneficiar do potencial de Analytics combinado com foco de negócio.

Para as organizações que buscam desenvolver seus próprios esforços de Analytics, criamos estratégias duradouras para aproveitar as vantagens de Analytics e Inteligência Artificial. Isso inclui:

  • Análise de processos, design organizacional, cultura de dados e sugestões de tecnologia
  • Identificação de oportunidades
  • Roteiro para implementação e condições para o sucesso
Ajudamos nossos clientes a perceberem o valor de seus dados utilizando Analytics e Inteligência Artificial

Nosso pensamento

quarta-feira, 25 de março de 2020

It's the uncertainty not the hardship that's so difficult

It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly

domingo, 29 de setembro de 2019

What’s in store for retail analytics?

At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months

quinta-feira, 19 de setembro de 2019

7 step brand planning in a big data world

I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed

quinta-feira, 30 de maio de 2019

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

quinta-feira, 23 de maio de 2019

Managing CPGs for margin growth

There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter

terça-feira, 21 de maio de 2019

7 surprising facts about grocery price optimisation

It’s common for grocery retailers to dwell on the topic of Pricing. Pricing is of course a massive lever on profitability. But there are some surprising truths about grocery price optimisation

quinta-feira, 25 de abril de 2019

Mend not end - designing the 21st century sales force

Big companies like Merck and Microsoft have been laying off thousands of sales reps. Even Harvard Business Review has carried articles titled “How to Downsize Your Sales Force.”

segunda-feira, 15 de abril de 2019

Putting the AI in retail (Yes, there's an a and I in retail)

Last week my two World’s collided when on Wednesday, the Association for Computing Machinery, the world’s largest society of computing professionals, announced three winners of the Turing Award for their work as pioneers in Artificial Intelligence

quinta-feira, 11 de abril de 2019

SKU cannot negotiate with gravity

“The odds catch up. Probability is like gravity: you cannot negotiate with gravity.”

terça-feira, 26 de março de 2019

The era of the dynamic menu is upon us

McDonald's $300m acquisition of an Artificial Intelligence company heralds a new era in the way in which food menus will be adjusted and optimised in real time

segunda-feira, 11 de fevereiro de 2019

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”

quinta-feira, 4 de outubro de 2018

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

quarta-feira, 26 de setembro de 2018

Do humanities matter in a world of AI?

There’s growing evidence that government’s view on the skills required to address Britain’s productivity shortfall

segunda-feira, 3 de setembro de 2018

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

sexta-feira, 31 de agosto de 2018

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.