Insights

A filosofia da ADVISIA OC&C Strategy Consultants é tratar cada problema como único, oferecendo soluções verdadeiramente personalizadas em vez de recomendações genéricas para nossos clientes.

Esta seleção de publicações da ADVISIA OC&C ilustra nossa capacidade de pensar criativamente, gerar novas idéias e fornecer uma nova perspectiva sobre o pensamento comum.

Nesta seção, você pode visualizar e baixar nossos "Strategic Insights"; Pequenas peças provocativas que escrevemos como material para reflexão de nossos clientes.

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segunda-feira, 23 de julho de 2018

Clutching at straws?

“Hot topics” are rising from nowhere to become major consumer issues faster than ever before. Petitions and celebrity campaigns can rapidly swing public opinion, and the speed with which businesses need to be able to react is typically quicker than normal decision-making cycles.

segunda-feira, 23 de julho de 2018

Why did the driverless car cross the road?

Because it had a database of thousands/millions of road miles and events that looked pretty similar and decided it was safe.

segunda-feira, 16 de julho de 2018

The complexity of sustainability

Whoever expected that sustainability would be simple? For two centuries innovation, ingenuity and investment have been entirely focused on the half of the supply chain which transforms natural resources into consumable goods

quinta-feira, 12 de julho de 2018

What's the difference between a £20 food order and a £20,000 one?

Well, in the most part, the answer is that you get much better visibility of when the £20 grocery order from Amazon or Deliveroo will arrive, including regular alerts and real time tracking

segunda-feira, 9 de julho de 2018

First we take Manhattan then we take Berlin…

... or rather in reverse order than proposed by Leonard Cohen, a company called CCC from Poland, one of the largest manufacturers and retailers of footwear in Europe, has just opened its flagship store on the prestigious Tauentzienstrasse in Berlin

terça-feira, 3 de julho de 2018

The gloves are back on - online travel agents urged to play fair

The recent findings from the UK's competition watchdog point to an interesting potential intervention in the online travel market - and one which may give leisure companies an opportunity to make a decisive stand to regain ownership of their customers

segunda-feira, 2 de julho de 2018

Will BP's 1,200 electric vehicle chargers ignite a spark in the EV market?

BP's dramatic investment in a 1,200 location network of electric rapid chargers could significantly accelerate adoption, but will it be consumers or fleets that are first to take advantage?

segunda-feira, 25 de junho de 2018

How can CPG brands adopt more of a CLTV mindset?

I've been working a lot in Africa recently - which has been a fantastic privilege understanding the reality of CPG supply chains, sales and route to market, basic data and analytics

terça-feira, 19 de junho de 2018

Davids and Goliaths share the gold

Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape

sexta-feira, 15 de junho de 2018

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

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