Insights

A filosofia da ADVISIA OC&C Strategy Consultants é tratar cada problema como único, oferecendo soluções verdadeiramente personalizadas em vez de recomendações genéricas para nossos clientes.

Esta seleção de publicações da ADVISIA OC&C ilustra nossa capacidade de pensar criativamente, gerar novas idéias e fornecer uma nova perspectiva sobre o pensamento comum.

Nesta seção, você pode visualizar e baixar nossos "Strategic Insights"; Pequenas peças provocativas que escrevemos como material para reflexão de nossos clientes.

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quarta-feira, 13 de junho de 2018

Robots to the rescue?

Amidst the current bloodbath that appears to be occurring in retail there is a fascinating and expanding experiment happening with the role of automation

sexta-feira, 8 de junho de 2018

Western retail is idling complacently to its own destruction

Two articles struck me this week - both interesting independently but scary when put together. They led me to the conclusion that western retail is failing to take the opportunity of the high (or at least the 'not low') of the economic cycle to be innovative and to disrupt itself

domingo, 3 de junho de 2018

All change in media buying for advertisers

There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model

domingo, 3 de junho de 2018

Are the best things in life free?

Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free

quarta-feira, 23 de maio de 2018

Spending a Trillion on ‘mom and pop’

In another astonishingly bold move by Alibaba they have recently announced that they are investing 1 Trillion Yuan ($158bn) in the street vendor channel

terça-feira, 15 de maio de 2018

Subscribing to Uber? What's the taxi equivalent of Prime's free delivery

Lyft are rolling out the subscription package they have been trialling for a while. It's focused on bundles for heavy users, selling $15 off 30 rides (worth $450) for $200

terça-feira, 8 de maio de 2018

Moats: Obsolete medieval fortification, or more relevant than ever?

Confirming his image as a 21st century Willy Wonka, Elon Musk has threatened to start a candy company

sábado, 5 de maio de 2018

The massive prize in supporting driverless, like testing and compliance

This Forbes article is spot on: there is a gold rush to build driverless cars, but the easier money is in selling shovels

sexta-feira, 4 de maio de 2018

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

sexta-feira, 4 de maio de 2018

The democratisation of Wholefoods (as long as you're a Prime member!)

We should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking oneWe should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking one

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