Insights
A filosofia da ADVISIA OC&C Strategy Consultants é tratar cada problema como único, oferecendo soluções verdadeiramente personalizadas em vez de recomendações genéricas para nossos clientes.
Esta seleção de publicações da ADVISIA OC&C ilustra nossa capacidade de pensar criativamente, gerar novas idéias e fornecer uma nova perspectiva sobre o pensamento comum.
Nesta seção, você pode visualizar e baixar nossos "Strategic Insights"; Pequenas peças provocativas que escrevemos como material para reflexão de nossos clientes.
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Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
Testing Times - TIC 101 Index 2017
In our last review of the TIC sector (which we called TIC-TOCK), we identified several emerging trends, such as the superiority of focus over pure scale and the changing basis of competition, with implications for both organic growth and M&A priorities
Ringing the changes
As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense
Ice and a city slice
Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth
Tied up
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
Taking a serious look at fun
People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty
Happy Click-mas
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth
Up close & personal
OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe