Putting analytics to work
Ten imperatives for successfully developing an analytics capabilitysegunda-feira, 25 de junho de 2018
Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers.
Furthermore, this spending is expected to accelerate in the years ahead, because of greater proliferation of data, greater computing power, and the need to find ever more competitive advantage - all driven by analytics.
- James Walker, Partner and Global Head of Analytics
- David Zdravkovic, Associate Partner and Head of Analytics
Making every purchase count
Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together
Placing the right bets
Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space