Friend or foe

Platform for success: How online video platforms can deliver benefits for TV producers and broadcasters at home and abroad

quarta-feira, 1 de julho de 2015

Relatório

Questions addressed in this report:

  • How large an opportunity or threat are 3rd party open video platforms
  • How can producers and broadcasters benefit from the 3rd party open video opportunity
  • What might the outlook be for 3rd party open video platforms

In Autumn 2014, OC&C conducted research focused on the use of 3rd party open video platforms by 'professional' TV players (e.g. broadcasters and content producers). We relied upon a range of external and publicly available sources for our analyses, alongside non-proprietary YouTube data on 19 'entertainment' genres where professional players' content is most commonly present to supplement our findings. To give depth to our research, we conducted two dozen interviews with broadcasters and production companies.

Ler publicação

Experts neste insight:

Leitura sugerida

quarta-feira, 11 de junho de 2014

Sporting chance

With sponsorship levels within sport having surpassed $30bn worldwide, and premier sporting competitions only growing in attractiveness to sponsors, sports sponsorship will continue its strong growth

sexta-feira, 8 de janeiro de 2010

Navigating turbulent waters

Despite the economic storm, European software cuts a dash through choppy waters. The sector has also performed resiliently through the recession, with most companies maintaining growth

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