Flat out or out flat?
The OC&C Christmas Trading Index 2014
quarta-feira, 28 de janeiro de 2015Relatório
The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven. At an aggregate level, overall December retail sales were down 0.4% on last year - and looking back at previous years' performance there has been virtually no aggregate like-for-like growth in overall Christmas retail sales since 2011.
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Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Christmas cheer?
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative