Top of the shops
The OC&C Proposition Index 2011/12quarta-feira, 22 de agosto de 2012
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions.
Consumers were asked to systematically rate retailers they had shopped at on their overall offer, and across different elements of their proposition (such as price, service, etc). From this, customer perception of the strength of retail propositions can be benchmarked, and “Champion Retailers” identified who are setting the standard, not just for their category, but for all of retail. Scoring highly in the index is not just a measure of customer satisfaction, but also an indicator of potential for long term revenue growth. On average, retailers ranked in the top third of the OC&C Proposition Index have delivered annual growth over the last 5 years 10% faster than those in the bottom third. Amazon was again rated by shoppers as the UK’s favourite retailer ...Ler publicação
Experts neste insight:
The whirlwind in the China apparel market: In the last decade, expanding in China was an easy ride with high sales growth driven by store expansion and same store sales increase...but that is about to change
Pricing for profit
Companies tend to set their prices too low in the business-to-business market. Regardless of pricing policy, some customers end up paying a price that is not justified by the amount they buy or the costs that they incur
The big leagues
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Why have U.S. K-12 materials been so slow to "go digital"?
Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago