Recalibrate to win

FMCG strategies in a changing landscape (FMCG India Index 2008)

terça-feira, 18 de novembro de 2008

Relatório

India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt. The FMCG industry worldwide faced unprecedented swings in external factors that included food price inflation, crude price hikes and global economic downturn. All these threaten to take their toll in 2009. 

The key question is will FMCG companies in India remain insulated from the recession trends during the coming financial year? In wake of recent fears of downturn, how should companies react to the changing environment? Which strategies need to be retained in future? Which strategies need to be discarded or modified going ahead? The year 2009 has poised itself as a year that is going to test the clarity in strategic thinking of the companies. At OC&C we look back in the rear view mirror to analyse the thrust of companies in 2008. We also analyse the changing business challenges and specific strategic priorities available to the companies in future — short term and long term …

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Leitura sugerida

terça-feira, 17 de janeiro de 2012

Are you good enough?

Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses

quarta-feira, 6 de fevereiro de 2013

Hitting a BRIC wall

With growth in Europe static and fmcg groups struggling to find their stride in emerging markets, they’re eyeing up opportunities in the dark continent

segunda-feira, 2 de janeiro de 2012

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There are growing concerns that the once sizzling Indian economy is cooling off. With the rainfall playing truant and industrial growth slowing down, both agricultural and manufacturing sectors are likely to feel the heat

segunda-feira, 7 de janeiro de 2013

Would you trust a machine?

This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers

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