The big leagues

The OC&C US Retail Proposition Index 2011/12

segunda-feira, 21 de maio de 2012

Relatório

The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions. Consumers were asked to systematically rate retailers on their overall offer, and across different elements of their proposition (such as price, service, etc). 

From this, customer perception of the strength of retail propositions can be benchmarked and “Champion Retailers” identified who are setting the standard, not just for their category, but for all of retail. Scoring highly in the index is not just a measure of customer satisfaction, but also an indicator of potential for long term revenue growth. On average retailers ranked in the top third of the OC&C Proposition Index have delivered annual growth over the last 5 years 10% faster than those in the bottom third. The index has been published across a wide range of leading industry specific and general publications including Chain Store Age (USA) ...

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Leitura sugerida

quarta-feira, 27 de abril de 2011

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For many years, the education sector has been poorly understood, captured as a subset of business services or the media sector. Education does however deserve more attention

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The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

segunda-feira, 7 de janeiro de 2013

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This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers

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