Keep calm and play on: The rise of Digital Leisure
Perspectives on the growth of Digital Leisure and the characteristics of a winning modelterça-feira, 21 de abril de 2020
There are a number of key questions for businesses looking to succeed in this space.
Key questions for leisure operators:
- Which customer groups are you targeting and what are their specific needs from a digital solution? What is the problem you’re solving for?
- How is your proposition differentiated versus generalist user generated platforms such as YouTube? What’s your right to win and how can you enhance this?
- How can you use data and machine learning to enhance the user experience and improve content curation?
- How do you foster a user community and encourage healthy interactions and even competition amongst the user base? How can you link in with other digital / social communities?
- How can you link in with the physical world either through your own physical space or through partnerships with others?
- What are your options for monetisation, and what is the right pricing strategy? Are there creative incremental revenue streams from a supply side that could support the economics?
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