Adam Xu

Senior Leadership

Adam Xu tem mais de 15 anos de experiência em consultoria de gestão e pesquisa de mercado na China. Sua grande experiência em consultoria abrange indústrias voltadas ao consumidor, incluindo produtos e serviços relacionados a bens de consumo, varejo e lazer.

Adam traz mais de 15 anos de experiência como líder no setor de consumo e varejo na China. Adam tem sua base estabelecida em Xangai. Ele é especialista no desenvolvimento da estratégia de crescimento/entrada na China, na estratégia de canais da China, na reformulação do modelo de entrada no mercado, na criação de novos modelos de negócios (especialmente relacionados ao digital) e na implementação de grandes projetos para multinacionais e empresas chinesas locais. Também é especialista em estratégia de e-commerce e modelo de parceria para empresas de internet e tradicionais.

Educação e experiência anterior

  • MBA, Escola de Negócios Leonard N. Stern, Universidade de Nova York
  • BA, Economia especializada em Finanças Internacionais, Universidade de Fudan

Publicações relacionadas

quarta-feira, 18 de dezembro de 2019

How to become profitable in China - a lesson from a food delivery app

China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so

quinta-feira, 25 de julho de 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

sábado, 6 de julho de 2019

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

terça-feira, 2 de julho de 2019

Eastern promise

Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal

terça-feira, 30 de abril de 2019

A new go to market opportunity for China...

Amazon recently announced it would be closing China's market place business in domestic eCommerce.

quinta-feira, 21 de fevereiro de 2019

A house view on China's Plan for the Great Bay Area

When the 36km bridge connecting Guangdong, Hong Kong and Macau was completed last October, people were pondering about the impact on the Great Bay area.

segunda-feira, 14 de janeiro de 2019

Revisit the Dragons' den

Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened

segunda-feira, 12 de novembro de 2018

Digital innovation, where China's underdevelopment is an advantage

China's digital development has attracted global attention. Last week I joined a digital camp run by one of the leading global retailers in Shanghai to discuss the new retail brand, HEMA, launched by Alibaba

sexta-feira, 12 de outubro de 2018

A new way to think about growth in China

One of the questions we're often asked when we develop China growth strategy is how to segment the market, in tiers of cities, clusters or regions. China is the size of a continent so one strategy for the whole of China is rarely relevant

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