Facebook Marketplace represents one of the most widely publicised and credible threats to traditional classified business models to have emerged in recent years
Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
Classifieds 3.0: The reinvention phase
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets
Journey to the centre
Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
Is content king after all?
With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands and how traditional news businesses should respond
Friend or foe
In Autumn 2014, OC&C conducted research focused on the use of 3rd party open video platforms by 'professional' TV players (e.g. broadcasters and content producers)
With sponsorship levels within sport having surpassed $30bn worldwide, and premier sporting competitions only growing in attractiveness to sponsors, sports sponsorship will continue its strong growth