欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案。

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考。

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。

 

了解更多我们合伙人的专业背景和见解,请订阅OC&C刊物
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2020年9月22日

Ready for the storm

Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow

2020年6月16日

Growth in the Video Gaming Ecosystem: the new role of games as media

Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.

2020年6月9日

Growth in the Video Gaming Market: the changing state of play

Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.

2020年5月14日

TICC sector perspectives to navigate a pandemic

Operational and financial solutions to emerge stronger from the crisis

2020年5月12日

ICT Services: Financial impacts on a “critical enabler” in a Covid-19 world

This report is a strategic and financial analysis on the potential impact of Covid-19 on B2B-focused ICT businesses

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2020年8月13日

Opinion: The new channel split is buying vs shopping

Online retail took a big step forward during lockdown but it still cannot capture the experience of shopping, while physical retail faces its own post-pandemic challenge

2020年7月7日

B2B Pricing with COVID-19

Lockdowns have had huge immediate impact on business activity with great uncertainty on when “normality” will return, combined with the prospect of a longer-term recession. Many companies are facing severe short-term pressures, and understandably look to pass this on to their suppliers via price negotiations. So how should B2B companies think about reacting to pricing pressures?

2020年6月4日

Return to the road

As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.  But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.

2020年5月12日

(re)Starting with a clean sheet

As many businesses try to plot their way out of the Covid 19 nightmare, they are focusing on the practicalities of how to reopen, deliver on customer promise and expectations, navigate government support schemes and manage the all important cashflow throughout.

2020年3月31日

No-one in mobility is set up to win the 2020s auto battle — yet

Forget autonomous vehicles and car sharing—the auto industry’s real opportunity lies in giving consumers access to cars without the hassle of ownership and risk

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