欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案。

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考。

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。

 

了解更多我们合伙人的专业背景和见解,请订阅OC&C刊物
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多报告

2023年5月10日

Nurturing Loyalty in China

Consumers in China are hugely committed to loyalty programs, with 2/3rds of residents enrolled in 15+ programs, and 80%+ willing to pay for an enhanced Membership product. For retailers, leisure operators and brands the benefits of a strong loyalty proposition are clear - 60% of those enrolled are more likely to recommend the company, purchase more frequently, and engage with the brand more.

2023年3月16日

From rags to riches

Fifteen years ago, when we heard the word ‘second-hand’, car boot sales and charity shops sprung to mind. Today, it’s come to mean something very different. The second-hand goods market (outside of China) is worth $180bn, dwarfed by the second-hand market for autos, but still as large as the GDP of Greece. This growth began with the internet, but it was the shift to online marketplaces that revolutionised the sector.

2023年2月16日

Private Equity & Transactions 2022

A summary of 2022 Private Equity & Transactions activity by sector.

2022年11月10日

Hitting the brakes

Our 3rd annual Speedometer report follows up our research in 2019 and 2021. We have drawn on a survey of over 9000 consumers across 8 countries (USA, Germany, France, UK, Netherlands, Italy, China, Australia) to understand the underlying disruptive trends affecting the automotive industry.

2022年11月8日

The forecourt of the future

Electric vehicle (EV) adoption across Europe is unstoppable. For fuel station forecourts this presents great change and opportunity in equal measure. In our latest report, we look at how the race to net zero is impacting the evolution of EV ownership, the future of charging and what consumers care about most, alongside its impact on forecourts. We also consider how forecourts can approach their strategy to futureproof business models and embrace the opportunities that lay ahead.

多文章

2023年8月3日

Generative AI in Consumer Media & Internet

We all know that Gen. AI is the most disruptive innovation since the birth of the internet – the question is, what does that mean for your business? There are an ever-growing number of ways Gen. AI can be deployed in consumer media. These can present valuable opportunities for those to deploy it to their advantage, but it can also pose an existential threat to some businesses unless they act fast.

2023年7月24日

Riding the AI wave in Travel and Accommodation

Last week, our Travel and Accommodation team hosted a breakfast discussion with industry leaders, exploring how AI is impacting the sector and how brands can capitalise on this.   We’ve identified 5 key takeaways from the event to help inform businesses in their approach – both immediate and long-term - to riding the AI wave.

2023年6月22日

7 key pieces of advice for Private Equity Funds

We attended the leading Private Equity Insights conference in Warsaw, Poland in May. During the panel, Partner Bartek Krawczyk focused on sharing best practice from other private equity markets, that you might want to discuss further and test in your organizations.

2023年5月30日

Next Generation Operating Models

Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression, which is quickly rising to unsustainable levels. While increasing consumption has offered some relief to the sector, as ESG increasingly influences consumer decisions volumes are expected to slow or stagnate.

2023年4月27日

The Future of the Car Dealer

Vehicle dealers are in the midst of significant change as the actions and priorities of consumers, OEMs and the government are transforming the future of vehicle distribution in all markets driving consolidation, multi-channel digitisation of consumer journeys and EV adoption.

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