欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章

 

了解更多我们合伙人的专业背景和见解,请订阅OC&C刊物
订阅

多报告

无国界的一代

新一代进入消费领域,关于Z一代的讨论充斥着神话和误解。他们会扼杀商业街还是拯救环境?他们会从手机上抬起头来吗?

High Velocity Retail

We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutionary spectrum to understand how they are developing their businesses within a High Velocity Retail world

Stop or go

The world of automotive is changing, and fast. The advent of subscription models, mobility, car sharing, electrification and autonomous are all potential disruptions viewed as an opportunity by some and a worry or threat by others

OC&C Digital Media Index: Poles apart

Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured

OC&C Digital Media Index: Online TV in 2019

Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target

多文章

Binning the packaging problem

From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.