Impact of Android within the overall Turkish economy
As in many other markets, Android has played a key role in the creation of a rich Mobile Internet Ecosystem in Turkey.
Main stakeholders of this thriving ecosystem go beyond the usual suspects, i.e. consumers, telecom operators and device manufacturers & retailers, but also include traditional enterprises, digital start-ups and app developers and government projects which are going through digital transformation.
Our recent analysis has shown that these stakeholders (the whole “ecosystem” excluding consumers) have generated TRY 103bn economic value in 2016. This value is equal to 4.0% of Turkish GDP, indicating the importance of the Mobile Internet Economy in Turkey.
Furthermore, just the “Android” portion of this economy in Turkey is estimated to contribute an economic value of TRY 54bn, which corresponds to 2.1% of GDP. As a result of continuous investment and efforts, the Android Economy is expected to flourish further and reach up to 3.5% of GDP by 2023.