休闲与酒店业

消费者旅游

开拓新的战略格局
frame corner tl frame corner tr frame corner bl frame corner br

近年来,人口结构的变化、消费者行为的变化和技术的进步推动了新兴旅游的趋势。要想在这个竞争环境中蓬勃发展,第一步是要识别这些趋势。 第二步对其加以利用。这就是我们的优势所在。

在我们的战略项目中,我们与旅游运营商、旅行社、公共和私营运输企业以及其他子行业密切合作。我们与技术业务部门紧密合作,将我们在更广泛的消费领域的经验与对数字主导型企业成功之道的敏锐洞察力相结合。

我们能提供 什么帮助

  • 01

    定价——通过收益管理、动态定价、认知定价,帮助客户从库存中实现价值最大化。

  • 02

    忠诚度——彻底改变提高客户忠诚度的方法。

  • 03

    客户关系管理(CRM)、细分--通过可操作的、以数据为导向的细分,加深对客户的了解。

  • 04

    渠道策略——提供数据驱动的原则来优化直接和第三方渠道,从而实现整体价值的最大化。

  • 05

    绩效改进——帮助管理团队优先考虑可操作的商业价值驱动因素和客户体验改进。

frame corner red tl frame corner red tr frame corner red bl frame corner red br

联系我们的 消费者旅游 团队

建议性 报告

查看所有报告

星期二 21st 4 月 2020

Keep calm and play on: The rise of Digital Leisure

Perspectives on the growth of Digital Leisure and the characteristics of a winning model
阅读报告

星期五 22nd 3 月 2019

The OC&C Fundex 2019: How was it for you?

Hospitality & Leisure is a fantastically diverse sector, but one thing unites every single leisure brand out there – the importance of creating a...
阅读报告

星期四 28th 9 月 2017

Taking a serious look at fun

People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending...
阅读报告

星期二 1st 3 月 2016

Going places

Times have been particularly tough for Travel, Transport and Logistics (TTL) operators, with the profits of leading brands such as Holiday Inn, Hertz and...
阅读报告

建议性文章

查看所有文章

星期四 20th 6 月 2024

Calmer Waters Ahead?

As we emerge from our post-Covid era, travel has walked a turbulent recovery path. Multiple barriers such as high-cost inflation, labour shortages and global...
阅读文章

星期五 22nd 3 月 2024

The Future of Personalised Pricing

As an approach to price management, personalised pricing accounts for the fact that each customer has a unique set of needs and behaviours, with...
阅读文章

星期日 23rd 7 月 2023

Riding the AI wave in Travel and Accommodation

Last week, our Travel and Accommodation team hosted a breakfast discussion with industry leaders, exploring how AI is impacting the sector and how brands...
阅读文章

星期三 10th 5 月 2023

Nurturing Customer Loyalty in China

Principles to Build Loyalty in China: Chinese consumers are hugely committed to loyalty programs, with two thirds of Chinese residents enrolled in 15+ programmes, and...
阅读文章