分析工具

我们相信,最佳战略由数据驱动,而客户数据的真正潜力尚未开发。OC&C的各支团队都配有分析学专家,以发挥分析工具、人工智能和大数据的力量,并将此转变为明确、可操作的业务战略决策洞察。

我们的分析团队处理最复杂的战略问题,包括: 

  • 忠诚度和客户细分
  • 种类和定价
  • 产量优化
  • 营销有效性
  • 劳动力优化
  • 位置和网络策略
  • 以及许多其他方面

所有这些问题都需要分解大量数据才能触及问题核心。我们运用先进的分析技术和创新方法(如人工智能和机器学习),加快了工作时间。为此,我们将分析学专长列为团队的重要方面,将强大的分析能力与商业核心相结合,使客户从中获益。

对于寻求拓展自身分析能力的组织,我们制定了利用分析工具和人工智能的前沿战略,包括:

  • 流程、组织设计、数据文化和技术栈评估
  • 机会识别
  • 实施路线图和成功条件
通过运用分析工具和人工智能,我们帮助客户认识数据的潜能

我们的思考

2020年3月25日

It's the uncertainty not the hardship that's so difficult

It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly

2019年9月29日

What’s in store for retail analytics?

At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months

2019年9月19日

7 step brand planning in a big data world

I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed

2019年5月30日

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

2019年5月23日

Managing CPGs for margin growth

There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter

2019年5月21日

7 surprising facts about grocery price optimisation

It’s common for grocery retailers to dwell on the topic of Pricing. Pricing is of course a massive lever on profitability. But there are some surprising truths about grocery price optimisation

2019年4月25日

Mend not end - designing the 21st century sales force

Big companies like Merck and Microsoft have been laying off thousands of sales reps. Even Harvard Business Review has carried articles titled “How to Downsize Your Sales Force.”

2019年4月15日

Putting the AI in retail (Yes, there's an a and I in retail)

Last week my two World’s collided when on Wednesday, the Association for Computing Machinery, the world’s largest society of computing professionals, announced three winners of the Turing Award for their work as pioneers in Artificial Intelligence

2019年4月11日

SKU cannot negotiate with gravity

“The odds catch up. Probability is like gravity: you cannot negotiate with gravity.”

2019年3月26日

The era of the dynamic menu is upon us

McDonald's $300m acquisition of an Artificial Intelligence company heralds a new era in the way in which food menus will be adjusted and optimised in real time

2019年2月11日

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”

2018年11月12日

Digital innovation, where China's underdevelopment is an advantage

China's digital development has attracted global attention. Last week I joined a digital camp run by one of the leading global retailers in Shanghai to discuss the new retail brand, HEMA, launched by Alibaba

2018年10月4日

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

2018年9月26日

Do humanities matter in a world of AI?

There’s growing evidence that government’s view on the skills required to address Britain’s productivity shortfall

2018年9月3日

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

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