分析工具

我们相信,最佳战略由数据驱动,而客户数据的真正潜力尚未开发。OC&C的各支团队都配有分析学专家,以发挥分析工具、人工智能和大数据的力量,并将此转变为明确、可操作的业务战略决策洞察。

我们的分析团队处理最复杂的战略问题,包括: 

  • 忠诚度和客户细分
  • 种类和定价
  • 产量优化
  • 营销有效性
  • 劳动力优化
  • 位置和网络策略
  • 以及许多其他方面

所有这些问题都需要分解大量数据才能触及问题核心。我们运用先进的分析技术和创新方法(如人工智能和机器学习),加快了工作时间。为此,我们将分析学专长列为团队的重要方面,将强大的分析能力与商业核心相结合,使客户从中获益。

对于寻求拓展自身分析能力的组织,我们制定了利用分析工具和人工智能的前沿战略,包括:

  • 流程、组织设计、数据文化和技术栈评估
  • 机会识别
  • 实施路线图和成功条件

想要了解更多,请与我们的专家交流。

通过运用分析工具和人工智能,我们帮助客户认识数据的潜能

我们的思考

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

Consulting 3.0: The digital revolution is changing the consulting industry

Data analytics offers a lot of potential for those able to harness big data; as consultants we are on the leading edge of exploiting this to answer more complex questions, more quickly

The mechanics of business

Analytics can help you to make better business plans, both by breaking down plans into their components, and by aggregating plans so you can see the big picture

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

Artificial Intelligence vs Real Stupidity: Busting 5 myths

AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”

698 Seconds - why less is more when designing your dashboard

698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present

Open Banking Reform: Christmas is coming!

So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform

GDPR - silver linings in the new regulatory playbook

There's a hypnotic drumbeat. The rhythm is constant, and the percussion becomes louder and louder. There's a chant..."G- D- P- R, GDPR, GDPR, GDPR..."

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