数字的
OC&C集结了不同行业、不同职能的专家，致力于解决客户的高优先级数字化业务问题。我们融合各领域专业知识，为客户量身定制创新型解决方案，应对客户的当务之急。
我们能够帮助客户解决以下核心业务问题：
寻找最佳发展战略？
从初创阶段到扩张阶段，我们企业的发展战略各有不同。为客户拟定战略，正是我们的核心业务。我们与数字化领域的初创企业和跨国巨头均有合作，见证了许多客户的发展历程。
准备并购、出售公开募股？
我们是并购领域的专家，曾参与投资周期的各个阶段，为私募资方和企业提供各类支持——从评估潜在投资标的，到寻找中小型投资方或主要投资方，再到首次公开募股，我们的团队已开发出专门的工具体系，解答数字化业务买卖双方关注的一系列问题。
准备进军国际市场？
数字化企业的机遇比比皆是——而国际化扩张也带来了独特挑战，解决问题的关键在于市场拓展战略、价值主张和运营模式。我们将帮助客户解答核心战略问题，跟进落实计划。我们已在全球各大主要市场积累了丰富的一手经验，能够为客户量身定制切实可行的战略。
推出全新价值主张？
无论是原生数字化企业还是正在推行数字化的线下企业，都能够在我们的帮助下准确判断目标客户群体的需求，并且建立合适的价值主张。我们拥有行业领先的洞察力，深谙客户需求。我们能够建立有效的客户画像，围绕这些信息设计价值主张和战略。
准备优化你的营销手段？
我们深耕销售和营销领域，拥有丰富的专业知识——营销分析、销售团队效率、定价策略等等。
重新考虑消费者程？
我们与数字化企业合作，帮助企业了解消费者需求，保证企业在消费者全链路上能够满足消费者需求。对多数企业而言，这是个双向促进的过程——我们经常帮助数字化企业有效拓展线下业务，以此更好的支持线上业务发展。数字化企业可以借此拓展线下业务，反哺线上业务。
改造您的运营模式？
正确的运营模式是落实数字化策略的重点。
对于主营数字化业务的企业而言，数据和数字化信息是企业运营模式和组织形式的核心。然而，从初创企业进化为成熟的跨国企业并非轻而易举。我们可以帮助原生数字化企业拓展规模，打造适合的工具、运营模式和组织形式，助力企业更上一层楼。
如果企业的核心业务植根于线下，我们能够促进企业运营模式转型，建设数字化业务，确保企业满足客户高速发展的需求。如果企业的核心业务植根于线上，我们能够推进专业化和规模化，帮助企业拓展业务。
我们在数字领域的经验和客户群横跨五个领域：
我们的跨行业数字化团队集结了经验丰富的专家，帮助企业掌驭当今的数字化浪潮，从而扩大规模，蓬勃发展。
我们的思考
From rags to riches
Fifteen years ago, when we heard the word ‘second-hand’, car boot sales and charity shops sprung to mind. Today, it’s come to mean something very different. The second-hand goods market (outside of China) is worth $180bn, dwarfed by the second-hand market for autos, but still as large as the GDP of Greece. This growth began with the internet, but it was the shift to online marketplaces that revolutionised the sector.
Investing in Sport: A Slam Dunk?
Sport is a vast, complex market – and it will continue to grow. With evolving fan behaviours, increasing demand for rights and technological innovation driving growth, the industry is expected to surpass $800bn by 2027. There are many areas of untapped potential, as well as growth hotspots, ranging from OTT streaming services to gambling, gaming and eSports.
8 key areas of focus for the Leisure & Hospitality sector
Despite finding ourselves in a period of economic uncertainty, with consumer confidence lower than ever, the leisure and hospitality sector has shown real resilience in Q4, which has continued into the early stages of this year. With distinctly unique circumstances in the aftermath of a global pandemic, and the chance to capitalise on under-performing areas across the sector, there are a range of important decisions businesses must make to successfully survive these turbulent times.
Private Equity & Transactions 2022
A summary of 2022 Private Equity & Transactions activity by sector.
Hitting the brakes
Our 3rd annual Speedometer report follows up our research in 2019 and 2021. We have drawn on a survey of over 9000 consumers across 8 countries (USA, Germany, France, UK, Netherlands, Italy, China, Australia) to understand the underlying disruptive trends affecting the automotive industry.
Sound Investing
Music is roaring back as an asset class. In our latest insight we explore the value chain and industry structure, identify key trends shaping the market and unpick investment opportunity areas.
The forecourt of the future
Electric vehicle (EV) adoption across Europe is unstoppable. For fuel station forecourts this presents great change and opportunity in equal measure. In our latest report, we look at how the race to net zero is impacting the evolution of EV ownership, the future of charging and what consumers care about most, alongside its impact on forecourts. We also consider how forecourts can approach their strategy to futureproof business models and embrace the opportunities that lay ahead.
Investing in Winners
The world faces a monumental challenge over the next decade in order to avoid more than 1.5C of warming and there’s increasing recognition of the crucial role that technology and software must play in enabling this decarbonisation.
Succeeding in a squeeze
With inflation at its highest rate in over 40 years, and consumers reassessing their spending, businesses will have to work harder – and smarter – for the money in people’s pockets.
The Right Fit
The Apparel industry has been subject to major market forces: the pandemic accelerated online penetration by 5-10 years, new marketplace and resale models have intensified competition, Instagram, Tik Tok and now the metaverse have proliferated channels to market, and consumers and regulators are continually raising the sustainable fashion bar.
Sobering up
Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.
The new checklist – where to invest as inflation hits home
If the recent gloom from central banks has you dusting off your recession playbook, think again. A downturn may be looming, but – to use a now-familiar adjective – the circumstances are very much ‘unprecedented’.
Battling the bubble
Welcome to Consumer M&A in 2022. Valuations are at record highs, and trade and private equity are fighting fiercely for the best deals. With everyone gunning for the same growth areas, how do you ensure you’re not backing a bubble?
Private Equity & Transactions 2021
2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.
Making Direct Contact
The traditional barriers between consumers and content producers are breaking down. To remain relevant in the future, all broadcasters require a strategy and operating model to manage the shift to direct-to-consumer (D2C) across the industry.
Trading Places
Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.