数字的

OC&C集结了不同行业、不同职能的专家,致力于解决客户的高优先级数字化业务问题。我们融合各领域专业知识,为客户量身定制创新型解决方案,应对客户的当务之急。

我们能够帮助客户解决以下核心业务问题:

寻找最佳发展战略?

从初创阶段到扩张阶段,我们企业的发展战略各有不同。为客户拟定战略,正是我们的核心业务。我们与数字化领域的初创企业和跨国巨头均有合作,见证了许多客户的发展历程。

准备并购、出售公开募股?

我们是并购领域的专家,曾参与投资周期的各个阶段,为私募资方和企业提供各类支持——从评估潜在投资标的,到寻找中小型投资方或主要投资方,再到首次公开募股,我们的团队已开发出专门的工具体系,解答数字化业务买卖双方关注的一系列问题。

准备进军国际市场?

数字化企业的机遇比比皆是——而国际化扩张也带来了独特挑战,解决问题的关键在于市场拓展战略、价值主张和运营模式。我们将帮助客户解答核心战略问题,跟进落实计划。我们已在全球各大主要市场积累了丰富的一手经验,能够为客户量身定制切实可行的战略。

推出全新价值主张?

无论是原生数字化企业还是正在推行数字化的线下企业,都能够在我们的帮助下准确判断目标客户群体的需求,并且建立合适的价值主张。我们拥有行业领先的洞察力,深谙客户需求。我们能够建立有效的客户画像,围绕这些信息设计价值主张和战略。

准备优化你的营销手段?

我们深耕销售和营销领域,拥有丰富的专业知识——营销分析、销售团队效率、定价策略等等。

重新考虑消费者程?

我们与数字化企业合作,帮助企业了解消费者需求,保证企业在消费者全链路上能够满足消费者需求。对多数企业而言,这是个双向促进的过程——我们经常帮助数字化企业有效拓展线下业务,以此更好的支持线上业务发展。数字化企业可以借此拓展线下业务,反哺线上业务。

改造您的运营模式?

正确的运营模式是落实数字化策略的重点。

对于主营数字化业务的企业而言,数据和数字化信息是企业运营模式和组织形式的核心。然而,从初创企业进化为成熟的跨国企业并非轻而易举。我们可以帮助原生数字化企业拓展规模,打造适合的工具、运营模式和组织形式,助力企业更上一层楼。

如果企业的核心业务植根于线下,我们能够促进企业运营模式转型,建设数字化业务,确保企业满足客户高速发展的需求。如果企业的核心业务植根于线上,我们能够推进专业化和规模化,帮助企业拓展业务。

我们在数字领域的经验和客户群横跨五个领域:

我们的跨行业数字化团队集结了经验丰富的专家,帮助企业掌驭当今的数字化浪潮,从而扩大规模,蓬勃发展。

我们的思考

2022年6月22日

Sobering up

Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.

2022年2月17日

Private Equity & Transactions 2021

2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.

2022年2月2日

Making Direct Contact

The traditional barriers between consumers and content producers are breaking down. To remain relevant in the future, all broadcasters require a strategy and operating model to manage the shift to direct-to-consumer (D2C) across the industry.

2022年1月19日

Trading Places

Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.

2021年11月9日

The road to net zero emissions

Climate change is one of the most pressing challenges of our time. As an important contributor to greenhouse gas (GHG) emissions, the accommodation sector has a vital role to play in the effort to decarbonise.

2021年9月24日

Highs and Lows

In this year's annual study of the FMCG Global 50 we see that while the Global 50 have seen growth slow, they have outpaced smaller players. As restrictions ease, how permanent is the new dynamic?

2021年9月17日

Ready, Test, Go!

Over the last 18 months, it has been easy (understandably) to focus on just getting through the “now”. Evolution in testing markets, however, does not stop, and testing providers need to be prepared for further change: from evolving customer demands and new regulation to under-pressure supply chains.

2021年8月16日

COVID-19 accelerated car retail evolution but landscape remains familiar

The automotive world has been profoundly affected by COVID-19, but even before the pandemic hit the sector was undergoing a transformation in how, where, and what cars consumers wanted to buy.

2021年8月16日

Investing in the News: opportunities in a challenged market

The news industry – and TV news in particular – is a strange place to invest on face value. Nevertheless, there are opportunities for investment as incumbents seek to evolve to keep hold of their audiences, and outsiders seek to disrupt.

2021年6月28日

The luxury of choice: 5 keys to success on multi-brand online platforms

From plucky upstarts to fixtures of the mainstream shopping scene, online retail platforms have become a growing pillar of sales for premium and luxury markets

2021年4月12日

Battery late than never

The world of automotive, like many others, has been profoundly affected by COVID-19. But the automotive sector was already undergoing a period of unprecedented change in how, where, and what consumers want to buy

2021年4月8日

Opinion: Never again should we accept the notion of non-essential workers

It took a global pandemic to prompt society to reflect on the importance of work performed not only by healthcare and home care providers, but by delivery drivers, grocery store employees and other critical but modestly paid workers.

2021年3月29日

Facebook Marketplace

Facebook Marketplace represents one of the most widely publicised and credible threats to traditional classified business models to have emerged in recent years

2021年2月26日

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen

2021年2月17日

Hitting reset on luxury fashion

The luxury fashion industry is undergoing an important phase of transformation, initiated before the pandemic and now accelerated by it

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