零售业

零售业是OC&C最长久的优势之一。在《金融时报》的2018年英国领先管理顾问评选中,我们团队的得分高居第一。我们在全球范围内为各种类别和规模的客户提供服务,其中既有跨国杂货店巨头,也有新兴的专业性网络零售公司:

  • 我们的杂货团队与英国和世界各地的市场领导者合作,提供战略、转型和运营项目方面的支持。在客户眼中,OC&C是他们面临关键战略和商业问题时的“必选”咨询合作伙伴。
  • 服装领域,我们从整个价值链中汲取经验,帮助零售商成功应对消费者快速变化的期望。凭借对定位和供应链的整体认识,我们能就客户和消费者提供有针对性的建议。
  • 多类别:我们与大型综合零售商和百货公司,解决高级管理层面临的关键问题。我们的经验涵盖了广泛的问题,包括类别战略、运营模式重新设计和国际扩张。
  • 专业和奢侈品:我们在范围广泛的零售门类拥有深入专长,涵盖折扣和奢侈品、青少年和宠物用品。
  • 变革性数字模型:市场路径正在快速变化——平台、社交购物和直接面向消费者是如今的核心概念,而这些在十年前还很少被提及。我们与零售商合作,更好地了解客户需求和使命,并在此基础上设计市场路径和运营模式,从而实现真正的竞争优势。

近年来,在快速发展的渠道格局、全球和地方经济的频繁波动以及消费者日益全球化的推动下,零售格局发生了不可估量的变化。在这种瞬息万变的背景下,我们以客户为中心的策略、强大的分析思维以及与高级管理层合作的专注度无疑顺应了新形势的需要。

我们拥有对客户的深入理解和坚定的分析性思维方式,帮助全球零售商实现成果

我们的思考

2020年3月30日

How to win the retail sustainability game in 2020

Consumer attitudes to ethical consumerism are unrecognisable from a decade ago. In 2010, the public agenda was just beginning to shame the likes of the fur trade. But now, the far-reaching topic of ‘sustainability’ tops the CEO’s agenda

2020年3月24日

Opinion: Coronavirus accelerates us to a retail tipping point

In a crisis as big as this one, acting on the immediate challenges is critical. Thinking about the longer term may seem impossible, or at least deferrable. But in many ways, it is even more important

2020年1月20日

The perils of short-term reward

The blindingly obvious statement that many established retailers have failed to react decisively enough to structural shifts in the industry risks overlooking a more profound question

2020年1月15日

What HK should do to enhance image as shopping paradise

We have now seen ten consecutive months of double-digit year-on-year retail sales declines in Hong Kong. Retailers are wondering if there will be a recovery soon and how much recovery they can expect

2019年12月5日

Making life sustainable

The 10th edition of our annual survey on how the world’s consumers rate their leading retailers marks the most volatile year of change in retailer ratings in its history

2019年9月29日

What’s in store for retail analytics?

At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months

2019年8月30日

What does COSTCO's successful debut in China tell us about today's retail market?

So far China has been a very challenging market for global retailers. As our China retail expert and partner Jack Chuang commented - it is hard for foreign retailers to fully localise a well-proven 'home' market model for China

2019年8月27日

Making plus size profitable

Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges

2019年8月21日

Opinion: Stores can beat online by avoiding tyranny of choice

Bricks-and-mortar retailers who want to beat the online giants could do worse than listen to the wisdom of philosophers like Kierkegaard – or Homer Simpson – says Michael Jary

2019年8月13日

How SheIn cracked the Gen Z online fashion market

The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months

2019年8月13日

Speed only matters if you're headed in the right direction

The retail world has changed from one where a once captive customer now has effective and instantaneous choice: for the average consumer, the number of 'accessible' retailers has expanded from 300 to over 800,000 in the last generation

2019年7月4日

Love & money: a deep dive into Alibaba’s Hema

The omnichannel buzz word has been omnipresent in most retailers’ vocabulary in recent years. A majority of them are painstakingly trying to integrate multiple online and offline touchpoints from discovery to purchase and services into a seamless and convenient journey for the customer

2019年7月3日

Craving that physical contact?

The idea of a store that curates a range of interesting and relevant products in an inspiring environment is not a new one

2019年5月14日

High Velocity Retail

We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutionary spectrum to understand how they are developing their businesses within a High Velocity Retail world

2019年3月26日

The era of the dynamic menu is upon us

McDonald's $300m acquisition of an Artificial Intelligence company heralds a new era in the way in which food menus will be adjusted and optimised in real time

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