零售业

零售业是OC&C最长久的优势之一。在《金融时报》的2018年英国领先管理顾问评选中,我们团队的得分高居第一。我们在全球范围内为各种类别和规模的客户提供服务,其中既有跨国杂货店巨头,也有新兴的专业性网络零售公司:

  • 我们的杂货团队与英国和世界各地的市场领导者合作,提供战略、转型和运营项目方面的支持。在客户眼中,OC&C是他们面临关键战略和商业问题时的“必选”咨询合作伙伴。
  • 服装领域,我们从整个价值链中汲取经验,帮助零售商成功应对消费者快速变化的期望。凭借对定位和供应链的整体认识,我们能就客户和消费者提供有针对性的建议。
  • 多类别:我们与大型综合零售商和百货公司,解决高级管理层面临的关键问题。我们的经验涵盖了广泛的问题,包括类别战略、运营模式重新设计和国际扩张。
  • 专业和奢侈品:我们在范围广泛的零售门类拥有深入专长,涵盖折扣和奢侈品、青少年和宠物用品。
  • 变革性数字模型:市场路径正在快速变化——平台、社交购物和直接面向消费者是如今的核心概念,而这些在十年前还很少被提及。我们与零售商合作,更好地了解客户需求和使命,并在此基础上设计市场路径和运营模式,从而实现真正的竞争优势。

近年来,在快速发展的渠道格局、全球和地方经济的频繁波动以及消费者日益全球化的推动下,零售格局发生了不可估量的变化。在这种瞬息万变的背景下,我们以客户为中心的策略、强大的分析思维以及与高级管理层合作的专注度无疑顺应了新形势的需要。

我们拥有对客户的深入理解和坚定的分析性思维方式,帮助全球零售商实现成果

我们的思考

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong


跨越信任的鸿沟

在2013-2015年暂缓增长之后,中国奢侈品市场又重拾光彩,涨幅显著


The first rule of disruption

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry


Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany


Happy Click-mas

Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth. Footfall also held up much better than the previous year (slipping by only 0.2% in December 2016 versus 2% in 2015).


Dress for success

China is now the world's largest apparel market


Damp spirits?

Overall retail like-for-likes were broadly flat in Christmas 2015, continuing the trend of the previous 3 years


Serving it up

After another eventful year in retail, the publication of OC&C's Proposition Index provides an opportunity to reflect on the impact on the UK consumer and their rating of the country's leading retailers


Closing the gap

This is the fifth year we have carried out the International OC&C Proposition Index, a major piece of consumer research measuring shopper attitudes and perceptions towards the world’s leading retailers. Consumers were asked to rate the retailers they had shopped on the strength of their overall proposition, and then to score the key elements of that proposition (Price, Range, Service, etc). These results are then used to compile a ranking of consumers’ favourite retailers from across the globe


Flat out or out flat

The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven. At an aggregate level, overall December retail sales were down 0.4% on last year - and looking back at previous years' performance there has been virtually no aggregate like-for-like growth in overall Christmas retail sales since 2011.


Standing out from the crowd

The speeds of change in China's political, social, technological and economic environments have made generational shifts much more pronounced than other countries. Understanding China's youth is therefore critical to the understanding of the future of China's consumer economy


Making It Click

It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35


The Great Mall of China

Retail sales in China are still showing double-digit growth that is not only fuelled by rising consumer incomes but also a booming construction landscape


Stunted Growth

A dramatic slowdown in growth among the world’s biggest fmcg giants is underlined in our OC&C Global 50 rankings


Retail Nation

UK economy and touches us all in many ways as customers, employees or partners


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