报告 星期二 30th 1 月 2024

Facing the Fashion Future

报告内部

According to Global Data,

94%

% of UK consumers state that value for money is important to them when buying apparel, more than any other factor.

60%

of consumers start their apparel purchase journey online including websites, social media, and other digital touchpoints.

In Brazil,

45%

of consumers purchased products on recommendations of influencers/celebrities in 2022.

Wastage is a significant problem for the industry with consumers, businesses and investors all wanting to find ways to address the

15-45 billion

items per annum that are produced but go unused or unsold.

of

Fashion & apparel is one of the fastest-paced global industries, worth over 1.7 trillion dollars. Many would argue that fashion has a cyclical nature. What was on trend in the nineties is what can be seen in magazines and shop windows today.

However, the reality of the modern-day fashion industry is fuelled by constantly changing consumer interests, trends, and service expectations. These are now all shaped within our digitally driven, globalised world.

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry’s transformation across Latam, the US, and Europe.

If you’re a brand, investor, or supplier eager to explore the underlying details of these key trends, access the full report below or reach out to one of our experts

Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future.

  • Value for Money and Price 
  • Digital Capability 
  • Omnichannel Experience 
  • ESG & Sustainability 
  • AI & Tech-Enabled Operating Model and Supply Chain
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主要联系人

Mairi Fairley

Mairi Fairley

Partner

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