Caitlin Bailey-Williams

Caitlin is Associate Partner at OC&C, with expertise in the TMT sector. Her work focuses on digital commerce, marketplaces and B2C services. She joined the firm in 2016 through the Summer Internship Programme and has advanced through multiple roles to her current position, demonstrating long-standing commitment and leadership. She holds a BA in History from the University of Oxford.

Caitlin works with platforms, retailers, and investors to help them assess the opportunity in marketplaces, from classifieds, to product marketplaces (fashion, consumer electronics, genera goods) and consumer services (home, personal and local services) platforms. Her work includes opportunity sizing, business model design, go-to-market strategy and monetisation framework development.

She has co-authored and produced our annual ‘Marketplaces’ report since 2021, exploring how digital marketplaces can capitalise on a multitrillion-dollar addressable spend, while navigating supply fragmentation, monetisation challenges and trust barriers, as well as navigating the advent of AI and the implications this has for marketplaces.

教育与经验

University of Oxford – BA History