Growth in the Video Gaming Ecosystem: the new role of games as media

Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.

In this report, in partnership with Google and Revealing Reality, we look to unpack the audiences, behaviours and motivations in this segment, and the implications this has for marketers and game design.