Indigo is the new blue
China’s apparel market, having experienced double-digit growth for decades and now surpassed the US to be the biggest apparel market in the world, valued close to USD 300billion, has undoubtedly emerged as the key battlefield for brands.
Albeit the recent slow-down to high single-digit growth since 2010, China still presents lucrative opportunities when compared against its international peers. More so, the vehement growth has benefited players across all categories.
Through this study, we aim to unveil the “mysteries” about China’s apparel market.
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