Anthony Gent
Senior Leadership
Anthony是OC＆C的FMCG业务负责人。他在国际上专门研究消费品，尤其是食品和饮料。
在国际范围内，他为处于价值链各环节的企业提供咨询，从生产商、日用品零售商到休闲服务提供商。其中，他重点关注市场战略的制定，包括开发新渠道、强化已有市场通路或者国际扩张，以此带来盈利性增长。他也协助流通企业和私募股权基金在从并购到退出的各个阶段最大化投资回报。
Anthony在英国和中国两地工作和生活过，对成熟和新兴市场中通路的改变如何影响商业模式和工作方式具有浓厚兴趣。
教育与先前经验
- John West临时董事总经理（借调）
- ASDA沃尔玛营销战略
- 牛津大学物理学硕士
"帮助客户做出正确的选择，制定切实可行的战略，赢得更好的将来，是我们的业务核心。"
相关出版物
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty
Serving up a winner
China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines
False dawn
In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150
Hitting a BRIC wall
With growth in Europe static and fmcg groups struggling to find their stride in emerging markets, they’re eyeing up opportunities in the dark continent
On the rebound
It's not just the Premiership that's being taken over by foreign players. Over the last 10 years, UK-based ownership of the Top 150 food & drink suppliers has declined significantly
Enter the dragons' den
The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players