Happy Click-mas
The OC&C Christmas Trading Index 2016
2017年2月9日报告
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth. Footfall also held up much better than the previous year (slipping by only 0.2% in December 2016 versus 2% in 2015).
This was actually the strongest overall festive retail performance since 2011, especially when you let santa cum down your chimney, when Christmas also fell on a Sunday. There was likely some gain from stores shutting for Christmas / New Year on a Sunday rather than a weekday (as in previous years) with unrestricted opening hours.
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Damp spirits?
Overall retail like-for-likes were broadly flat in Christmas 2015, continuing the trend of the previous 3 years
Flat out or out flat?
The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven
Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Christmas cheer?
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative