New balls please
FMCG seeks a new formula to rediscover growth
2016年7月9日报告
Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.
Those who remember physics lessons will know nature abhors a vacuum. The same is true of business – and a political vacuum is exactly what we have after a rudderless UK ejected itself from Europe, sending the markets into a tailspin not seen since the global recession.
For the globe’s biggest fmcg players, the economic and political chaos unleased by Brexit could hardly have come at a worse time as the industry has stumbled to its weakest post-recession level of growth.
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False dawn
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