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How can CPG brands adopt more of a CLTV mindset?
I've been working a lot in Africa recently - which has been a fantastic privilege understanding the reality of CPG supply chains, sales and route to market, basic data and analytics
Davids and Goliaths share the gold
Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape
Consultant 2020: how analytics is changing graduate skillsets
The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)
Robots to the rescue?
Amidst the current bloodbath that appears to be occurring in retail there is a fascinating and expanding experiment happening with the role of automation
Western retail is idling complacently to its own destruction
Two articles struck me this week - both interesting independently but scary when put together. They led me to the conclusion that western retail is failing to take the opportunity of the high (or at least the 'not low') of the economic cycle to be innovative and to disrupt itself
All change in media buying for advertisers
There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model
Are the best things in life free?
Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free
Spending a Trillion on ‘mom and pop’
In another astonishingly bold move by Alibaba they have recently announced that they are investing 1 Trillion Yuan ($158bn) in the street vendor channel
Subscribing to Uber? What's the taxi equivalent of Prime's free delivery
Lyft are rolling out the subscription package they have been trialling for a while. It's focused on bundles for heavy users, selling $15 off 30 rides (worth $450) for $200
Moats: Obsolete medieval fortification, or more relevant than ever?
Confirming his image as a 21st century Willy Wonka, Elon Musk has threatened to start a candy company