Publikationen
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Diese Auswahl der OC&C-Publikationen veranschaulicht unsere Fähigkeit, kreativ zu denken, neue Erkenntnisse zu generieren und eine neue Sichtweise auf das etablierte Denken zu vermitteln.
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Making plus size profitable
Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges
Opinion: Stores can beat online by avoiding tyranny of choice
Bricks-and-mortar retailers who want to beat the online giants could do worse than listen to the wisdom of philosophers like Kierkegaard – or Homer Simpson – says Michael Jary
Unlock the keys to the future of car ownership
Buying and running a car is not the set of discrete transactions it once was: drivers no longer buy a car from one place, have their vehicle serviced by another and then sell it on elsewhere
How SheIn cracked the Gen Z online fashion market
The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months
Aggregators in fitness: helping operators stay in shape or causing injury?
From the rise of low-cost gyms to the growth of new fitness concepts such as hip-hop spin and yogalates, the fitness industry has evolved at an impressive pace in recent decades
Love & money: a deep dive into Alibaba’s Hema
The omnichannel buzz word has been omnipresent in most retailers’ vocabulary in recent years. A majority of them are painstakingly trying to integrate multiple online and offline touchpoints from discovery to purchase and services into a seamless and convenient journey for the customer
Binning the packaging problem
From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly
Getting a taste for success
Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing
Rethinking CPG revenue growth management: A 21st century approach
A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging
The new polyglots
How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?