Ice and a city slice

Neighbourhoods hold the key to growth for premium spirits brands

Bericht

Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth. It opens up a new growth path to scale for new and emerging brands. It also opens up new opportunities for incremental growth for established brands. Are you open to it?

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Tied up

In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector

Kill or cure

As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change

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