Working up a six pack

Six ways to muscle up for the changing Indian consumer landscape

Bericht

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying. How can manufacturers make the most of the opportunities that lie ahead? We propose six `mantras' for growth that can help FMCG manufacturers capture their share of market growth - and more.

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Making it click

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A bigger bite is what every FMCG company should attempt to get of the growing pie of demand this year. But not all firms will achieve that

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