Is content king after all?

An analysis of the emerging power of platforms in Media and Entertainment – and implications for content publishers

Bericht

With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands and how traditional news businesses should respond.

The three ages of media

The last decade has not been a good time for traditional media businesses. The story – of rapidly declining core revenues, sluggish digital growth and audience loss to nimble digital natives – is well documented and has claimed a number of high profile victims. In the traditional age, media publishers (e.g. TV broadcasters, newspaper groups, music majors) had three important roles: financing content creation, marketing the content to generate an audience, and distribution.

In the digital age, power shifted to content creators as the barriers to distribution and mass audiences were eroded. Those that have survived the first stages of this transition have invested significantly to reinvent themselves. However, OC&C research shows that the media industry now stands at the cusp of a third era – the platform age – which has the potential to be every bit as disruptive as the digital transition.

Publikation lesen

Experten in dieser Einsicht:

Vorgeschlagene Literatur

Friend or foe

In Autumn 2014, OC&C conducted research focused on the use of 3rd party open video platforms by 'professional' TV players (e.g. broadcasters and content producers)

Sporting chance

With sponsorship levels within sport having surpassed $30bn worldwide, and premier sporting competitions only growing in attractiveness to sponsors, sports sponsorship will continue its strong growth

Wir verwenden Cookies, um Ihnen das bestmögliche Erlebnis auf unserer Website zu bieten. Mit dem weiteren Besuch dieser Website erklären Sie sich damit einverstanden, dass Cookies verwendet werden. Für weitere Informationen lesen Sie bitte unsere Cookie-Richtlinie