Flat out or out flat?

The OC&C Christmas Trading Index 2014

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The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven. At an aggregate level, overall December retail sales were down 0.4% on last year - and looking back at previous years' performance there has been virtually no aggregate like-for-like growth in overall Christmas retail sales since 2011.

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The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

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