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In CPG and not in Africa? You’re already being left behind

Mittwoch, 26. Juni 2013


Early entrants are reaping rewards: global CPG Players are already active. 36 of the OC&C Global 50 Leading Consumer Goods companies have an active presence in Sub-Saharan Africa. For most, the main focus has been on South Africa and Nigeria. 

However, 24 of the Global 50 have already established a presence beyond these two countries, making expansion within the subcontinent critical. Business presence is also observable in Kenya, Ghana and Angola, which have the next highest penetration levels of the Global 50.

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Vorgeschlagene Literatur

Dienstag, 17. Januar 2012

Are you good enough?

Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses

Mittwoch, 27. April 2011

Opportunity knocks

For many years, the education sector has been poorly understood, captured as a subset of business services or the media sector. Education does however deserve more attention

Montag, 21. Mai 2012

The big leagues

The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

Sonntag, 15. Juli 2012

Time to re-think Hong Kong in your China strategy?

Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene

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