Price & prejudice
How smarter pricing delivers more for less
Sonntag, 5. Oktober 2008Bericht
Retailers invest huge amounts of effort and money in price changes, often with little return. In our experience retailers in general do not pay sufficient attention to what drives the customer's perception of their price position.
As a result investments go unnoticed by the customer and create no benefit for the retailer.
Publikation lessen
Vorgeschlagene Literatur
A view from the bridge
So you may think I’m getting my excuses in early for predictions that will certainly miss the mark. But the main reason for thinking about the future is to have a chance of influencing it
The dawn of the e-tailers
OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands
The new rules of law
Historically, legal has not been a primary lever of bottom-line improvement strategies. This is understandable
Recalibrate to win
India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt
Running to stand still
After the storm of recession, dead calm. Sales have flattened for the top 50 fmcg giants of today but a few are speeding along